Finally, someone is playing upon our collective adoration of HBO's The Wire. And I must say that I'm glad it's an urban clothing line of some repute like Akademiks – and not, for example, Sean John.
I used to rock a red Akademiks hoodie in the early Aughts. They were the "conscious" FUBU. Eventually, the zipper broke and a couple letters peeled off. Kind of a crappy article of clothing, that hoodie.
But when I saw this ad the other day while descending into the subway on 135th Street, the thought flashed through my mind to do some serious hamper diving. If it's good enough for Bodie, Marlo, Chris, and Omar, then it's good enough for me. And for you.
"All in the game yo, all in the game."